Celebrities like Victoria Beckham, Mary-Kate and Ashley Olsen, and Kim Kardashian who have successfully turned their names into fashion empires are ranking high on the style site.
They have all carved out their own places in the fashion market: former Spice Girl Victoria Beckham is earning critical acclaim showing her namesake label's collection during New York fashion week, the Olsen twins have added their own e-commerce Stylemint to their numerous fashion lines, and newly married reality TV star Kim Kardashian has designed ranges for everyone from Bebe to Sears -- but they all demonstrate that celebrities' popularity today has a lot to do with how well they market themselves.
Here are this week's most fashionable celebrities:
01. Olivia Palermo
02. Leighton Meester
03. Blake Lively
04. Kim Kardashian
05. Carmen Kass
06. Victoria Beckham
07. Gemma Ward
08. Beyonce Knowles
09. Anne Hathaway
10. Chanel Iman
11. Audrey Hepburn
12. Rihanna
13. Abbey Lee Kershaw
14. Mary-Kate and Ashley Olsen
15. Natalia Vodianova
16. Amanda Seyfried
17. Emma Watson
18. Constance Jablonski
19. Coco Rocha
20. Kate Winslet
Polyvore, which lets users express their current fashion preferences in the form of collages, receives ten million visits a month.