High Street Fashion Week presented by Metro will once again put Oxford Street on the fashion map, reinforcing its position as the high street fashion capital of the world and proving that there is no better place to shop than Londons West End.
Metro is the official media partner of High Street Fashion Week. Metro will feature bespoke editorial fashion and beauty content with competitions and promotions and will host events throughout the week. Further details of Metros plans for High Street Fashion Week will be released in due course.
This years campaign has a strong social media buzz, meaning shoppers and fashion fans will be able to get up to the minute news and gossip on exclusive events, new season collections and fashion prizes. All this will be accessible via the brand new Oxford Street W1 Twitter page (twitter.com/ OxfordStreetW1) and Facebook page (www.facebook.com/ OxfordStW1 - where followers can also win the opportunity to spend a day with a celebrity stylist).
RETAILER ACTIVITY AND EVENT SCHEDULE 5-9 SEPTEMBER
MONDAY 5 SEPTEMBER
A spectacular fashion stunt will pop up in Londons Oxford Circus to kick off the most exciting shopping event of the year. A burst of colour showcasing the high streets autumn winter fashion collections, the dare devil stunt will shock and amaze onlookers.
Benetton will be offering 10% off when shoppers spend 50 or more in store.
John Lewis will be launching its new and exclusive Osman Yousefzada for John Lewis collection in its brand new Fashion Pavilion structure, designed by Grimshaw architects.
MOSS will be running a competition whereby one lucky groomsman can win free suit hire for an upcoming wedding.
To celebrate launch of Cheap Monday at Selfridges, there will be a METRO reader offer whereby Cheap Monday currency will be in Monday's paper and readers can bring it into Selfridges for discounts and drinks.
TUESDAY 6 SEPTEMBER
Following their successful fashion series, Style The Nation with Channel Fours T4; New Look will be hosting a super shopper styling evening. Barbara Horspool, New Looks Creative Director, will also be on hand to offer tips and tricks. Shoppers will be treated to an on the night in store 20% discount and complimentary Gallo wine.
London College of Fashions Flexible Factory pop up shop in The Plaza will showcase the exceptional work of those enrolled on a part time course at the LCF. Showing how fashion can be accessible to all, the pop up will turn into a Flexible Forum on Tuesday 6 September for all those looking to find a way into the fashion industry. Industry professionals and lecturers will be on hand to offer advice and answer questions.
WEDNESDAY 7 SEPTEMBER
Never seen on the high street before and tapping into the new fashion craze that is Vlogging (Video Blogging), Selfridges will host an exclusive Vlogging Booth for one day only whereby shoppers are invited to video blog about their best high street purchases that day and discuss their favourite style icons. The best Vlogger, as judged by Metro Style Editor Bel Jacobs, will win a fantastic prize from Selfridges.
To celebrate People Trees new book, Naked Fashion - John Lewis will be hosting a star studded launch party at their Oxford Street Flagship store on Wednesday evening. Brimming with celebs and fashionistas, the event will celebrate sustainable fashion on the high street.
THURSDAY 8 SEPTEMBER
Vogue s Fashion Night Out will see retailers host fantastic shopper events. For more information on who is doing what please visit our facebook page for updates, www.facebook.com/ OxfordStW1.
FRIDAY 9 SEPTEMBER
To celebrate their new personal shopping lounge and VIP area, TOPMAN will be hosting an exclusive reader evening to celebrate Menswear day. Shoppers will be treated to complimentary fashion advice and 10% off beers, pretzels and snacks when they bring in a copy of Fridays Metro. They will also receive a gift from TOPMANs new grooming range.
Jewellery designer of the moment Fiona Paxton will be in store to host a designer trunk show to introduce shoppers to her new and exclusive range for John Lewis. Fiona will teach shoppers how to accessorise for the new season with her statement jewellery.
To keep up to date with all activity being planned, visit www.oxfordstreet.co.uk from 1 September.
For live news and updates on events and offers, follow us on Facebook, www.facebook.com/ OxfordStW1 and Titter, twitter.com/ OxfordStreetW1.
FOR MORE INFORMATION OR IMAGES PLEASE CONTACT LUCY HEMELRYK or DEBRA GLUCKSMAN AT RAIN UK ON:
Tel: 00 44 (0)20 7828 0118
EMAIL: first.second@ raincommuncations.co.uk
ALTERNATIVELY, YOU CAN EMAIL hsfw@raincommunications.co.uk
For more information about Metros involvement please contact Anna McQueen on 020 7651 5308 or anna.mcqueen@ ukmetro.co.uk
- ENDS
Notes to Editors
More Information on New West End Company:
New West End Company is a company dedicated to driving forward Londons West End as the worlds top shopping destination. It is supported and run by major retailers and property owners in Bond Street, Oxford Street and Regent Street.
New West End Company ensures the ongoing commercial success of the area by promoting the district, delivering street management services and funding public realm projects to improve the shopping environment. It is a leading partner in the biggest regeneration programme of Londons West End in its history. Find out more at www.newwestend.com
Londons West End is the worlds top shopping destination, with a world-class mix of 600 shops, 40 renowned theatres, 30 museums and galleries, 17 Michelin star restaurants and 7 tranquil green spaces.
There are 200 million visits to Londons West End each year. Of these visitors 25% are from overseas and a further 21% are from outside of London.
About Metro
Metro is the UKs third largest national newspaper. 1.4m copies are distributed every weekday morning across 50 UK cities. Read by 3.4 million readers, Metro is the number 1 choice for urbanites, 18-44 year old, professional workers in urban areas. 97% of copies are self selected by readers between 6 and 10am every weekday morning at the start of the commute. An electronic version of Metro is also available every day online at www.metro.co.uk/ e-metro and you can keep up to date with news, sport, and showbiz on your iPhone and iPad, via a free universal app from Metro.