Monday, October 18, 2010

Little Joe Woman – The Caravan: a temporary store

Little Joe Woman is excited to announce the opening of its sixth boutique store within Australia at Westfield Bondi Junction!

On Saturday 2nd October 2010 Little Joe Woman opened its doors to The Caravan, a temporary store exclusively dedicated to the Little Joe Woman label and favourite local and international labels.

“We’ll be stocking our new season range, Hot in the City, as well as much loved pieces from past collections and classic silk pieces our customers love!”, says designer and co-founder, Gail Elliott.

An exciting collection which captures the essence of city streets and celebrates life in the big metropolis, Hot in the City, incorporates a mix of elements from around the globe by infusing a blend of evocative prints, delicate laces, crochet, silks and layering pieces.

The collection is a perfect fit for the new store, which boasts an eclectic design mix including a feature wall taken from Gail’s own mood board featuring images collected over her vast experience and time in the fashion industry. Along with the mood wall, the store contains stacks of wooden crates perfect for creating a luxe travel feel which has cleverly been incorporated into The Caravan.
Little Joe Woman prides itself on its high quality garments made from beautiful fabrics, designed to be worn for seasons to come. This wearability reflects the timeless nature of Little Joe Woman garments, which are true investment pieces for women who place importance on sophistication, elegance, luxury and value.

Little Joe Woman, Shop 4008, Level 4. P: 02 9386 4925