BY JOCELYN MONTEMAYOR-REYES
BAYO, one of the well-loved Filipino brands in the market today, keeps pace with the ever-changing world of style and fashion with its newest collection of "hip and trendier" tees, blouses, pants and skirts.
Dubbed as Love, Bayo, the collection is ideal for young women who love to look pretty, posh and are fashion savvy, but at same time wants quality yet affordable pieces.
Love, Bayo is endorsed by celebrity Jasmine Curtis-Smith who "exudes fun, fresh, hip personality that fits the lines fashion."
"In the tradition of fabulously Filipina endorsers, Bayo welcomes Jasmine Curtis-Smith as the face of Love, Bayo. Embodying this lines style philosophy, she joins Bayos pool of women known for their sense and style, Jasmine is a young lady with such a bright future ahead of her," Bayo said in a statement.
Curtis-Smith, during the media launch of the Love, Bayo collection at Amber Ultralounge at the Fort, said she is not really into trendy outfits and even feels more comfortable in a "laid back, dress down" attire.
Smith, who was accompanied by her famous sister Anne Curtis to the launch, said she prefers "simple" and "comfort" when dressing up.
She said she is, however, excited about Love, Bayo which allows her to mix and match the colors, the prints and plains and experiment on her looks.
"I feel so lucky and blessed," she said of her being chosen as Love, Bayos endorser.