OC Fashion Week, the resource for fashion and fashion related events in Orange County, is introducing fashion influencers to the many new technologies offered at the Microsoft Store in South Coast Plaza by holding its Open Model Call there. Models will be chosen by members of the OC Fashion Week Committee, Influenza Online Magazine, along with industry guest judges: Jennifer Farrell (Celebrity Designer & Television Host), Hatel Bhakta (Creative Intellects/Marketing), Cici Andersen (Celebrity Makeup Artist), Dewan P and Dharmesh S Pardiwala (Founders of OC Fashion Week). The selected models will then participate in the OC Fashion Week promotional campaign Photo Shoot along with a Public Service Announcement for the ElephantMan Foundation.OC Fashion Week Open Model Call will take place at the Microsoft Store at South Coast Plaza on Friday, September 30th, 2011 at 2p.m. The event is free and open to the public with $5 suggested online donation to benefit the ElephantMan Foundation.
ONeill, the original California surf, snow, and youth lifestyle brand, will be presenting outfits from their Men and Womens Fall 2011 collections. Stella & Dot will also present samples from their boutique-style jewelry and accessories line. Microsoft Store at South Coast Plaza is the location sponsor. Influenza Online Magazine is the Media Sponsor. MDK Modeling Studio will be participating. Pop Chips and Izze are the food and drink sponsors. Saffron Spot will be donating gift certificates. Rusk is donating products for the event.
Made famous world over by the popular TV show The O.C., swim & surf culture, luxury and designer name brands, along with the action sports market, OC Fashion Week was launched to recognize the strong momentum of the fashion industry in Orange County with an official Orange County Fashion Week. *OC Fashion Week is a project of the ElephantMan Foundation.