A Newspoll survey* has revealed that 62% of Australians believe it is safe to spend some time in the sun at the beach without wearing sunscreen before starting to cause skin damage. Combating this, Surf Life Saving Australia wants to remind beachgoers that there is no such thing as safe tanning and this summer, sun safety is a priority.
To help Australians face the beach safely this summer, in the typically harsh Australian sun, Surf Life Saving (SLS) today launches a new SLS Sunscreen range, providing added protection from the experts on Australian beaches.
The launch of the sunscreen range and the public safety campaign aims to educate Australians about sun safety when at the beach. The message is simple, there is no such thing as safe tanning at the beach without sunscreen.
Medical communicator, Dr John D’Arcy, explains that too many Australians are still unaware of the dangers of the Australian sun, the correct safe skin protection methods at the beach and most importantly that unprotected UV exposure will cause skin damage.
To assist with raising awareness of skin safety at the beach television personality and the face of the new Surf Life Saving Sunscreen campaign, Nikki Phillips, is speaking out about a recent skin cancer scare she experienced and urging all Australians to be careful at the beach this summer and wear sunscreen at all times.
Nikki said, “This summer I’m partnering up with Surf Life Saving in the hope to raise further awareness of skin safety at the beach. I had a recent skin cancer scare and it really drummed in to me that no one is safe from the harsh Australian sun, no matter what skin type you are. If you’re not wearing sunscreen and other protection, you’re at risk of skin damage.”
“It is the nature of my job that I spend a lot of time outdoors and in the sun. When I was told by a doctor some months ago that a freckle on my shin was a serious concern, I realised just how important it is to be vigilant about sunscreen application.
“This summer Surf Life Saving is launching a fantastic new product line which is perfect for Australia’s harsh summer sun. I’m really excited to be supporting this Australian organisation.”