Danni Minogue Style Queen

Danni Monogue steps out in style in London wearing her new Seraphine Jeggings, sparking a maternity fashion frenzy.

These new 'must have' maternity fashion Jeggings from Seraphine UK, are real denim with extra stretch. These Jeggings look like a real skinny jean and feel soft like a legging. Elastic waistband and faux zipper.

Available online at Sweet Lilly Maternity now. Be quick as stock is flying out the door .....

Exquisite Bridal Dress by Lilly B Maternity

Exquisite Bridal Wear now available at Sweet Lilly Maternity

The Florence Ruffle Maternity Gown, as pictured left is a favourite amongst Sweet Lilly clients wishing to purchase an inexpensive yet exquisite maternity bridal gown that will accommodate their growing bump.

"The gown has proved to be very popular mainly because of its adaptability, wearability and femininity", says Sweet Lilly store manager Sally Hainey.

"The maternity dress is made from top quality cream jersey with luscious gold flecks throughout. The supersoft cream microfibre double ruffle shoulder straps and co-ordinating sash finish the dress to give a very dreamy and pretty look", she adds.

The maternity dress is raised at the front to enhance the flutter edged hemline, accentuating the slimmest part of the leg and ankles and providing an opportunity to showcase your stunning, killa heels to complement the overall look.

The Florence Ruffle Maternity Dress is part of the exclusive International Collection of maternity evening wear by Lilly B Sydney and is only available online at Sweet Lilly Maternity (http://www.sweetlillymaternity.com.au/).

The dress is available in sizes XS to XXL and can also be made to measure by contacting Sweet Lilly Maternity at: info@sweetlillymaternity.com.au giving two weeks' notice.

Check out the fabulous range of International Collection evening gowns, maxi dresses and day dresses online at Sweet Lilly Maternity for your individual and unique maternity dress that can be worn well after your pregnancy.

Body Love Maternity Jeans by Natalie Wakeling for Embody Denim

Designer Jeans, Designed to Fit – Regardless of Shape or Size

The change room experience when shopping for jeans is traumatic for most women – and those with curves could be forgiven for claiming it a human rights violation.

Natalie Wakeling, an Australian plus-size model and now owner of Embody Denim says ‘I don’t understand why a woman doesn’t have the right to own a pair of stylish jeans just because she has curves. I just don’t get it’.

Wakeling has designed a range of jeans which are available in a size 8 to 26. She has cleverly designed them to fit different body shapes, from hourglass to noodle, apple to pear and love heart.
Even expectant mums to be have not been left out of the ultra hip designs .
Natalie’s aim for her range is that every woman, regardless of size or shape will be able to find a pair of jeans to not only fit but to feel wonderful in. ‘Jeans are something every woman needs. It’s a staple. No matter what size or shape you are, you have to have a pair’.

As a plus-size model in Australia, Wakeling, 28, has had to wear her fair share of unflattering jeans. She knows all about having to resort to buying the jeans you hate because they were the only ones that were made in your size. ‘At the height of my modelling career I was a good size 14 to 16 and I used to cringe when they said we were shooting jeans. It was all muffin tops and long crutches’.

So when a visit to New York City introduced Natalie to the wide range of denims available, she knew she had to start a business offering flattering jeans for all shapes and sizes. ‘I desperately wished I could fit into the beautiful designer jeans I saw around so I decided to make them instead but as well as being designer, my jeans are designed to fit’.

Wakeling wants to be clear, however that hers is not purely a plus-size label, ‘I’ve had a lot of demand for jeans from smaller sizes including size 8. All the PR specialists I spoke to before starting my business told me there was no way I could market a range that caters up to a size 26 as a mainstream fashion item, but it looks like I’ve proved them wrong. The jeans are meant to be fashionable after all’ explains Wakeling.

‘I’ve got ten styles and I have started selling denim skirts I’m coming up with new designs all the time’ she laughs ‘I can’t stop now, I’m addicted’.

Sweet Lilly Maternity is the only online maternity stockist in Australia for the fabulous Body Love Bootleg Maternity Jean by Embody Denim. "It is the Rolls Royce of maternity jeans and I just love the cute signature logo on the front change pocket" says manager Sally Hainey. Maternity jeans are a pregnant gals best friend when looking for a new yet practical maternity wardrobe, so invest in a really good pair that will last all through your 9 months in comfort and style.

Celebrity Spot - Tori Spelling wears Silk Dress available at Sweet Lilly Maternity

Celebrity Spot!

Check out our stunning silk chiffon maternity dress as worn by Tori Spelling on the red carpet!

This gorgeous silk chiffon dress is the epitome of maternity style and its simple design with pretty torquoise and brown print makes this a sure maternity 'must have'.

Imported from LA's top maternity style house, Lauren Kiyomi, this dress is available in chocolate or blue colourways only online at http://www.sweetlillymaternity.com.au/

Ladies, we only have a limited supply of this beautiful dress, so be quick or may miss out on this season's hottest maternity style!

For more information, check out the following link: http://www.sweetlillymaternity.com.au/product.aspx?ID=490

7 Celebrity Maternity Secrets

Fashionistas around the globe are becoming fixated on celebrity maternity style and who wouldn’t blame them? “I bet she looks fat in that!” (snigger snigger) is whats on everybody’s mind, but time after time, celebrity A Listers appear in public looking fan-bloody-tastic ….how come, and how can we get the same look?

Secret Number 1

Its all in the maternity style! You gotta invest in some hot maternity clothing that is edgy, colourful with up to the minute style. Its ok buying a size up in regular clothing, but as your shape changes, so does the ability to look hot in regular clothes. So this is our very obvious secret: source out hot maternity wear! You know, these days, maternity wear is styled on what’s fashionable at the present time and gone are the days of flowing pinafores, tents and bibs n’ braces.

Secret Number 2

Don’t be afraid to layer it all up! In other words, go boho! Don’t be afraid to put stripes with floral or lace with hot colours, layer over layer. This works really well in the cooler months but remember to keep it simple. Don’t overdo it! Experiment and have fun.

Secret Number 3

Go the extra mile for really important events. So many beautiful maternity gowns, maxi dresses and minis are around at the moment in gorgeous prints and colours. Remember that your pregnancy should be a time to remember and you wanna remember yourself looking and feeling gorgeous and radiant. Baby showers, birthdays, office parties, hot dinner dates and family get-togethers – treat yourself to a few pieces of girly dresses and bask in the adoring looks that you are sure to receive!

Secret Number 4

Enhance the Glow! There’s gotta be some benefits to being pregnant, right? Make the most of that gorgeous shiny hair and strong nails and take time out for manicures (even if you have to do it yourself!) and trips to the hairdressers. You shouldn’t need much make up as the new you will be glowing with radiance!

Secret Number 5

Key maternity pieces such as wrap skirts & maternity dresses, maternity tops and maternity skirts with shirred panels and fabrics in soft jersey and lycra will ensure you look amazing without the bulk! Gone are the days when jersey was considered drab, boring and cheap! Nowadays, it made from super soft materials which not only drape fabulously but actually make you look slimmer, just enhancing the bump. Lycra used to only be used for swimwear or dancewear, but now it is available in gorgeous colours with lots of stretch-a-bility to create amazing styles that accentuates the bumps, curves and growing boobs.

Secret Number 6

Lets talk sexy maternity lingerie! Gone are the days of the shoulder boulder nursing and maternity bras, now we have some seriously sexy lingerie that brings a smile to everybody’s face. It simple: if you feel good, then you look good – its shows in your confidence and the way that you walk and talk.

Secret Number 7

Don’t hide your body! This is probably the most important rule of all and its very true. If you hide it, then you’re probably gonna end up looking bigger. Use belts positioned above the bump (on your torso’s smallest area) to ‘bring in’ wide smock flowing maternity tops and don’t be afraid of figure hugging fabrics layered to create a very sexy and feminine look.


The most important rule of all is to be kind to yourself. Take this time to relax, nourish your soul and create perfect harmony for your growing baby.

Sweet Lilly Maternity is Australia's premier home shopping website for funky, colourful and extremely edgy maternity wear for the fashion conscious mummy to be. We pride ourselves on keeping ahead of the rest by continually sourcing the worlds's best maternity styles that resemble runway fashion. All of our clothes are roadtested by mummies to be for practical wearing, glamour appeal, stretch-a-bilty and the feel good factor. We import most of our labels and have a fabulous collection of maternity jeans, maternity tops, maternity evening wear, sexy maternity lingerie and much much more. Our products are constantly featured in Australian Maternity Press and we have a delightful collection of newborn baby wear and designer baby shower gifts.

http://www.sweetlillymaternity.com.au

International Collection by Lilly B Maternity

Pure Maternity Ingulgence

The INTERNATIONAL COLLECTION by Lilly B Maternity has got the fashionistas speculating as this being the hottest designer maternity wear around, not looking out of place on the fashion runways around the globe.

Hand crafted from superb quality materials and workmanship, these pieces are serious eye candy and are guaranteed to make you look and feel a million dollars.

Check out the Florence Evening Gown (left); this dress would make an ideal maternity wedding gown with pretty ruffles and bows in a flattering ivory colour with gold flecks. Check out the entire elegant collection of maternity evening dresses available exclusively online at www.sweetlillymaternity.com.au.

Born to Shop

Maternity Clothing Guide for First Time Mums

f you've just found out that you're expecting your first child, congratulations and get ready for an exciting 9 months of your life!

Its fair to say that you'll probably have your share of the up's and down's and the effect of the baby hormones is something else! But there is an added bonus to becoming a new mum - you get to choose a new wardrobe for yourself and for your new baby too! Whoever said that retail therapy doesn't work can think again - its amazing how a spot of shopping can take the edge off morning sickness!

This is the point where you need to remind those dear husband and partners not to freak out ...you don't have to spend a fortune, in fact we have suggested a few basic, key maternity pieces to get you through the 9 months in maternity style.

Maternity clothes really do give you comfort and who wants to look back on their pregnancy photos with embarrassement at those huge tents or oversized, ill fitting sweatpants and tees?

Maternity clothing also doesn't have to be about contantly wearing dark colours to try and minimise your new shape. There are some wonderful maternity styles currently available that celebrate your shape, accentuating those womanly curves and minimising those flabby parts that we like to hide - all available in some wonderful exciting colours that reflect what's currently hot on the fashion runways across the globe.

Maternity wear in Australia has become an integral part of the fashion savvy mum-to-be wardrobe. Here is our list of essential maternity items:

Maternity jeans - invest in a couple of really good maternity jeans for best fit and cutting edge style

Maternity Pants - a couple of pairs of basic work maternity pants will ensure comfort whilst at work

Maternity Dresses - a good wrap dress can be worn over pants or maternity jeans and be dressed up or down and will 'grow' with your body

Maternity Lingerie - great fitting maternity bras that ooze sex appeal are fantastic to remind you that you are beautiful and sexy!

Maternity Nursing Tops - offer excellent value as many offer built in bras that can be worn during pregnancy and then afterwards for breastfeeding

Maternity Blouses - cute + colourful maternity blouses will brighten up a pair of basic pants or maternity jeans and enhance your new 'glowing' skin

Now that you have a better idea for what maternity clothing you will need - the real fun begins! There are some wonderful maternity wear, maternity clothing and maternity designs + labels on the market right now and overseas maternity labels are all accessible at Sweet Lilly Maternity.

Congratulations and good luck with your pregnancy.

From all at Sweet Lilly xx

Pavlina's Pregnancy Journal - Month 9 and the Birth!

Pav and Baby Isabella

The last month was not fun at all. My rash has spread all over my body except my face and became absolutely unbearable. The itchiness drove me mad. I couldn’t sleep. I woke up at 1am every night my body shaking and didn’t sleep since then; ended up having bath around 6am and then went back to bed, slept until 9am, getting up totally exhausted. I wore cotton gloves to protect myself from using my nails. My husband quite often held my hands so I didn’t scratch myself. But it was impossible. I had bruises all over my legs just from scratching. I’ve tried everything to calm it down but nothing worked.

My doctor said that the rash will disappear a few days after the labour. It’s called PUPPP and there’s no medication for it. Only about 1% of pregnant women get this nasty rash. Hmmm…why it had to be me….???
Even though I didn’t want to, I ended up taking antihistamine tablets at night to give me at least a few hours of sleep. My doctor assure me that 1 tablet a day won’t hurt my baby.

Before I went on my maternity leave I had lots of plans in my mind, what I’m going to do in the 3 weeks before my labour. I’ve done nothing, except of painting one picture for our nursery. I had no energy at all. I managed to do my final maternity shopping online at Sweet Lilly Maternity, purchasing maternity nursing tanks and maternity tops for the hospital. I also bought some gorgeous breastfeeding tops and nursing dresses and pyjamas to make breastfeeding a little easier in public. My husband bought me a lovely maternity evening dress from Lilly B for me to wear after the birth so that we can go out and celebrate in style! I also found some lovely newborn wraps and clothing for the new baby at Sweet Lilly Maternity so I would really recommend this site to all new mums to be.

I finally had my C-section on the 5th April but could't wait for the day to arrive.

4th April in the afternoon I started feeling contractions. It wouldn’t stop. I was booked in the Hornsby hospital which is about 40min drive from our place. My husband was terrified, grabbed my hospital bag and placed it in our front room so it’s ready if we need to go earlier. I had my contractions all night, luckily not too regular.
The next day we got to the hospital about 11am. They did all the checking (temperature, blood pressure, etc) and then we waited and waited. I was so exhausted from all the sleepless nights that I wasn’t as scared as I thought I’d be. I just wished it was over so I can get some sleep. My husband was very brave, showed no fear and was my big support during the whole time. I think not only mothers but also fathers deserve a medal after the birth of their little ones.
Finally at about 2.30pm we went to the operation theatre and I got a spinal injection that numbed me from stomach down. At 2.58pm our little daughter was born weighing 3.58kg and measuring 47cm. It was a fantastic, very happy, very emotional and unforgettable moment. A moment when you do forget about your pain, about your rash about everything bad, because by looking at the little bundle all you can think of is “it was worth it”. She’s absolutely gorgeous. I can stare at her for hours.

Just make me wonder how two totally average and ordinary people could produce something so beautiful and perfect…..

Shop at Sweet Lilly Maternity for Australia's premier online maternity store, now showing hot maternity clothing sourced from around the globle. Shop for best fitting maternity jeans, maternity tops, maternity party dresses, maternity lingerie, breastfeeding tops and dresses, maternity pants and baby clothes. Maternity wear has never looked so good and many of our maternity labels have been imported from overseas. Maternity clothes and maternity clothing has been taken to a new level with great labels such as Lilly B, Maternal America, Lauren Kiyomi and Mama Black New York to name a few. Other Australian favourites include Ripe Maternity, Soon Melbourne Maternity and HOTmilk Lingerie from New Zealand.

Pavlina's Pregnancy Journal - Month 8

Had my last ultrasound this week. My baby has grown so much since last time that we could hardly see anything. Just parts of her body we couldn’t really recognize. Because of her position they couldn’t even tell us if it’s a girl or a boy. Luckily from the doctor’s point of view everything looked fine. (Apart from the fact that she’s turned 180 degrees the wrong way around – head-up instead of down. That means she will have to be delivered by caesarian).

I feel like the skin on my belly can’t stretch any more…I was wrong. Now I really feel like I am a house (for the baby). A mobile house. I’ve also developed the penguin walk and can’t remember the last time I saw my feet. I’ve stopped weighing myself because I can’t see the numbers on the scales any more! I can’t sleep at night; it’s really hard to find a comfortable position and when I manage to fall asleep I’m waken up by the urge of emptying my bladder or by cramps in my leg. And I've also developed a nasty rash on my tummy; it’s horribly itchy, 24/7. But other than that, I can’t really complain… That’s the beauty of the third trimester.

Due to the expansion of my stomach, I've been buying lots more maternity clothes at my favourite maternity stores. Online stores seem to work best for me as it takes up a lot less time and I can always send them back if they don't fit right. This month I purchased some white cropped Maternity jeans and a great silk maternity top from Sweet Lilly Maternity, both of them available at Sweet Lilly Maternity. They have a great selection of cool maternity wear. I've also bought some maternity lingerie and maternity swimwear. I didn't realise how great maternity clothing could make you feel. At last, lots of room to move!

If I thought last month that people around me are exaggerating about my size…well now it became a hell. People are stopping me on the street, in shops, in lifts; they’re not asking me any more, but telling me, I must be due NOW! I’m leaving shocked faces and open mouths behind me. Clients at work are jumping from their chairs when I bring them cup of coffee, saying “Oh my God, women, sit down and put your feet up”. I tried to calm them down saying I have still 8 weeks to go but they don’t seems to believe me.
Only my husband and my hairdresser are not saying that I’m too big. My husband doesn’t because he’s a real English gentleman. And my hairdresser doesn’t because she put on 35kg when she was pregnant with her child. She brought me a picture of her when she was 7 month pregnant and I didn’t recognize her…There was this huge women on the photo who looked nothing like my hairdresser. That’s what I call big! But she’s lost all the weight and laughs about it now. She said to me “If you feel down because you think you’re too big, just remember me and I’m sure you’ll feel better”. I wish I could have my hair done every second day. Its funny cos, whenever I feel down, a bit of retail therapy always seems to lift my spirits. Now I'm an expert on cool maternity wear or clothes that look good as maternity clothing.

Month 4

I’m not as sick any more. My husband showed me he can cope more than well…has been very patient, learnt to ignore my moodiness, always stops (immediately) when I need to wee (about every 20 min) and always makes sure I get lots of food (at least every hour), to avoid any breakdowns.
I can’t fit in my clothes any more…first crisis…went shopping, looking like I’ve grown beer belly but keep forgetting it and asking for size 6 even though I can’t fit into size 8 any more.
Feeling down just walking into maternity clothes shops… Decided to shop online.
Found a very good web site called Sweet Lilly Maternity (http://sweetlillymaternity.com.au), offering not only very trendy maternity clothes but also baby clothes and cosmetics (something I’ll need in near future..).

Another message for all pregnant women!! Do not hesitate to spoil yourself. This is the time of your life when you need it most. Go to a hairdresser; buy new shoes, go to see a concert, have your facial done, and BUY NEW MATERNITY CLOTHES!
Trust me you’ll feel fantastic for at least half an hour every time after you bought something for yourself. Feels like nice food on empty stomach (at least for me who eats a lot)

Prenatal Tests - Week 13-16:
Amniocentesis
- It’s a test that determines whether your baby has genetic or chromosomal abnormalities, such a Down syndrome
- Firstly the doctor uses ultrasound to pinpoint a pocket of amniotic fluid a safe distance from both the baby and the placenta
- The doctor takes a sample of your amniotic fluid by inserting a long, thin needle through your abdominal wall and into the sac of fluid around your baby; withdrawing the fluid should take less then 30 seconds
- There is a slight risk of miscarriage