Thursday, March 5, 2009

Lilly B Collection - fashion worth giving birth for!


From Autumn 2009 Sweet Lilly Maternity will stock the new collection from Lilly B – fun, sexy and always a little bit edgy, Lilly B is maternity fashion that understands style doesn’t end at conception!
Designed and manufactured right here in Australia, all Lilly B pieces are available exclusively through www.sweetlillymaternity.com.au.
“We are extremely proud to be a wholly Australian made and manufactured label,” said Sally Hainey, Managing Director and creator of Sweet Lilly Maternity.
“Australian women have a unique sense of style which doesn’t cease during and after pregnancy. Lilly B has everything that the pregnant fashionista wants; chic, flattering designs, comfort and easy-to-wear styling plus amazing quality and attention to detail, ” added Hainey.
The Lilly B Autumn/Winter collection includes this season’s hottest items fresh from the runways of Paris, Milan, London and New York.
“We’ve taken our inspiration from Europe and NY and adapted the pieces to cater to pregnant tummies,” Hainey said.
“The must-own pieces from this collection have to be our ‘Wet Look’ Leggings in black, gold foil, electric blue and lilac, as well as the gorgeous Serengetti Shimmer and Shannon Leopard Print Dresses – both pay homage to this season’s infatuation with animal prints”, she said.
All of the pieces in the Lilly B collection can be worn whether you’re pregnant or not, which means you’ll be able to wear your ‘maternity’ clothes well after the birth of your child.
“We’ve designed the Lilly B range so that women can get the most wear out of the garments as possible,” says Hainey.
“We want to offer quality, edgy designs and exclusivity but above all else Lilly B represents exceptional value for money. We’re turning fashionista’s into recessionista’s!” adds Hainey.
All garments purchased through Sweet Lilly Maternity are gift wrapped and sent via express post delivery, which means the average waiting time for goods is one to two days.